Our client is a bricks-and-mortar bakery serving the greater Long Island area for well over 90 years needing to increase sales by expanding online
Our client, a dry cleaner with major pickup and delivery operations throughout Brooklyn, Queens and Long Island needed to find new ways to get the word out
With a unique business model, the dry cleaner services a wide area with more than 6 million people between Brooklyn, Queens and Nassau County. Many traditional dry cleaners in the region have shut down, providing them with a huge opportunity to add customers.
We provided a broad strategy to help them market their services across multiple communities made up of a huge variety of ethnicities. We produced a digital-first commercial to run on local podcasts, created Instagram reels and Facebook posts to get the word out on social media, and developed a boosting strategy to target specific communities.
We even managed a Yiddish language campaign aimed at specific markets in Brooklyn that saw revenue growth of more than 30%
Our client, a local weekly newspaper with a circulation of over 50,000 readers was looking to expand their digital footprint with a podcast on important local and international issues.
A well established local weekly recognized the need to develop new methods of reaching their audience, and called on us to develop and implement a successful podcasting operation.
We built them a custom studio operation complete with multicamera switching, audio board management and green screen capabilities. We even assembled a mobile kit allowing them to leverage remote recording tools with no loss of audio or video quality.
We developed supplementary components including intros and outros and mid-show graphics, and produce, edit and distribute content across multiple platforms including YouTube, Spotify and Apple Podcasts.
We also deliver short-form selections from the long form shows as teasers for Instagram, Facebook and WhatsApp audiences.
